2012 will be remembered as an epoch year in the history of search engine optimization. Why? Well, this was the year when the combination of Google’s Panda and Penguin update and the rising popularity of social media marketing changed search engine optimization forever. SEO helps popularize your website by making sure it is visible to the largest audience possible in search engine results. Social media, on the other hand, focuses on individuals surfing the Internet looking to share interesting and entertaining content. The introduction of Google’s Penguin update has made it essential for websites to offer interesting, entertaining and value adding content to visitors and web surfers.
This improvement will automatically make the website more popular on social media websites as well. Those who come across an interesting blog post or a well-designed website will automatically share the same with their friends on websites like Facebook, Twitter, Pinterest and Tumblr. Hence, good SEO will now focus on not just good search engine rankings but popularity amongst web surfers as well. Look at this now: Local Client Takeover.
In such a scenario, it is obvious that you too will have to include social media marketing in your search engine optimization strategy. Google will never flag down content that is popular amongst the masses. Your website may be hit when an update is released but you will always recover your standing once Google realizes that your content is popular and appreciated by web surfers.
The best way to enjoy this status is to focus on social media marketing. Prepare your Facebook official page and make sure all those visiting your website visit it. Interact with your visitors and learn more about their expectations. Make the necessary changes to your website on the basis of your interactions to make your website even more popular. If search engine optimization and social media marketing is combined, you can easily identify best SEO practices to increase the overall popularity of your website. Needless to say, it is important to have a social media plan. Keep the following points in mind when trying to popularize your website on social media solutions.
Social media will not offer any benefit unless you are regular, disciplined and diligent in your participation. Posting updates once in a week is just not going to work. You will need a systematic plan. Posting random updates that are not connected with each other will only confuse your fans. Variety is important. Instead of sharing text links alone, try to offer updates that include images, videos, infographics, and podcasts. Remember, you are dealing with real human beings and not inanimate machines.
Analyze your brand image and work accordingly. If you want to popularize your technology related website on the Internet, it is obvious you will have to focus on youngsters who are enthusiastic about technology. You will have to create your brand image accordingly.
More and more people are realizing that search engine optimization cannot be reduced to a formula. It will always evolve and change. If you want to succeed, you will have to constantly adapt to the changes. This task will become easier if you have a professional SEO expert by your side.