Let’s throw light upon, Influencer marketing as ‘The Next Big Thing.’
As seen on: “Social Media”.
As the world has shifted to social media, consumers look upon at fellow consumers to inform their purchasing decisions. Instead of looking at companies, as they did in the past, they now look at each other and at their favorite personalities, who are consolidating massive followings on YouTube, Instagram, Snapchat, Pinterest, LinkedIn, Twitter, Facebook, Google+ and other platforms. The rise of the social media influencer has created a world of possibilities; It has opened up a flood of new waterworks for brands to connect with consumers directly and on a larger scale through more organic natural marketing method of influence like a new age word of mouth.influencer marketing agencies offers excellent info on this.
Provides a better description with an Interactive messaging platform. With each social media interaction or reaction, it promotes the possibility for hundreds of more people to view your message through the social connections in their network. While digital ads are solely comprised of precise information about the goods, an influencer approach to the market has its own ways of attracting people with all the accurate description and information about the products and services in a more interactive, consumer arena, that has an organic life to the message. Influencers are trusted to provide the updated details of the products or services they are dealing with and the message can also be slowly released over many days weeks or months. It is considered the job of an influencer to gather up all the points about the marketing campaign and forward that message to the consumers.
To ensure this, the influencers are often paid for their job. If not paid, then they are provided with incentives by the company they are working for or in some cases sharing content with their readership for no other motive than to educate and to encourage interaction among the network. Unlike digital ads most of the time influencers are “not selling anything” and are simply sharing information to create a more positive network of influence or to encourage participation and interaction on topics that can truly help. They might choose to follow up through other methods of communication like an email newsletter to promote products or services an advertising services. When comparing social marketing to digital ads, I sort of side by side comparison, a static digital ad does not provide depth as they comprise of banners and poster type ads and do not have any opinion oriented objective. The old and outdated information may soon turn away consumers.
People are more likely to trust other people than advertisements
Influencer marketing has the concept of ‘word of mouth.’ This pretty much sums up how people get to trust the influencers. Where advertisements could be nothing more than made up stories or exaggerations in the sight of many consumers, people are likely to trust their fellow friends and society when they tell them about a certain product. That’s when influencers form relations in order to promote the market; The influencer campaigns help a lot in the process The earned trust helps the market to flourish, after all, marketing is based on gaining consumers trust so let’s have the consumers interact with the message.
Influencer marketing is a much easier and simpler way of marketing than the digital ad marketing. Not only is the way of attracting people simpler but the way of actually putting it up does not require many efforts other than the creative element. In this era where everything is made simpler by the internet, successful marketing has been made an achievable task by the social platforms and online facilities.